I’ve been on delicious.com for a little while now, pre-redesign. I think its a great community of designers, programmers and the like. One thing that has always intrigued me though is something about the “Popular Bookmarks”. It’s usually a good mixture of css, design, internet-meme stuff, but then there is the occasional but consistent recipe link. I always thought it was a little off, in context of all these design and coding related links, but I just chocked it up to the demographic; I guess designers and programmers all like to cook.
But today it hit me, I think a large group of people on the service do think its a recipe bookmark website. The name, the illustration on the home page and the tag line “The tastiest bookmarks on the web” would lead any less tech savvy web surfer to think this true.
But to think from a marketing point of view, it is funny that a entire sector of your user base uses and likes your site because they think its something that rest of the user base wouldn’t necessarily define as the service. Is Delicious.com a recipe site? Sure.
